In the heart of Kishinev, within the revitalized Jewish community of Moldova, a unique YouTube channel is bridging past, present, and future. The channel of Rabbi Shmuel Zalmanov, a Chabad emissary in Kishinev, has in recent years become a vibrant platform of Torah, inspiration, and Jewish connection—reaching from Kishinev to audiences around the world with a deep sense of purpose and mission.
The channel presents weekly content in Russian, based on the profound teachings of the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, explained in a clear, accessible, and engaging way. Each class is more than just a lesson—it is a meaningful encounter with timeless ideas, offering practical guidance and spiritual depth relevant to everyday life.
Filming takes place at the Chabad Lubavitch Synagogue in Kishinev, located at 8 Chabad Lubavitch Street—a place that is far more than a synagogue. It is a lively community center where prayers, classes, events, and full Jewish life unfold. From this quiet street in Kishinev, a powerful Jewish voice emerges—reaching far beyond the borders of Moldova.
One of the defining features of the channel is its deep connection to the spirit of 770—the global headquarters of Chabad. Not merely as a geographic location, but as a living source of inspiration: a philosophy of openness, love for every Jew, and dedication to outreach. The channel embodies this mission—bringing these teachings to every individual, wherever they may be. It is no coincidence that when Rabbi Zalmanov founded the channel in 2020, he chose a name that reflects this spirit:
👉 https://www.youtube.com/@770KISHINEV
With hundreds of videos, thousands of views, and a steadily growing audience, the channel has established a meaningful digital presence for Jewish life in Moldova. It serves both the local community and an international Russian-speaking audience, offering consistent, high-quality, and thought-provoking content that fosters connection and identity.
Beyond the numbers lies the true story—its impact. Jews reconnecting to their roots, young people discovering their identity, and adults finding strength and spiritual encouragement. In a world where content often moves quickly and lacks depth, Rabbi Zalmanov’s channel provides an anchor—a place of meaning, stability, and light.
This is more than a YouTube channel. It is a living mission. It is continuity. It is a clear Jewish voice rising from Kishinev—shining toward 770 and from there to the entire world.
